Saturday, February 22, 2014

Finding a market

I don't watch very much television, so the following may not reflect reality.

Last night I watched a movie on BET, a channel aimed at African-Americans. Judging from the fact that there were several commercials for the Army and one for the Marines, it seems that the armed forces consider African-Americans as prime prospects. The pitch was not for privates, but for officers. It's possible that the pitchman for the Army commercials was not an actor.

I have yet to see any ads for the military on other channels.

No comments: