Pee Wee Pumps makes soft shoes for infants. Its president, a woman, says that the products "are not intended for walking, but rather to meet the current and ever-growing popular demand for 'high-fashion' in infant apparel". The company describes its products as "cool" and "diva defining". The market for these products is infants up to six months old.
The shoes have collapsible heels and pointed toes.
The company's Facebook page shows an infant in heels sitting astride a miniature motorbike with the caption: "This little #Diva, defining cool posing in her #PeeWeePumps." Others of their ads include babies wearing bead necklaces, sequin dresses and tutus.
The shoes features styles made from red satin and leopard-skin material.