Taking Uruguay to the World Bank

That's what Phillip Morris is doing. It thinks that Uruguay's photos on Marlboro and other cigarettes is costing the company money. Phillip Morris is looking for $25,000,000 in damages to their brand plus the overturn of Uruguay's cigarette labeling law. This is not exactly a battle of financial equals: Phillip Morris has annual revenues greater than Uruguay's entire GDP - $80 billion vs. $59 billion. 
 
Here is an example of some labels