Near the end of the day I often watch television. I am struck by the number of ads for drug companies in that half-hour or so. Many of the ads are for conditions of which I am totally unaware. The list of potential problems from the drug are spoken of at a high rate of speed while a peaceful scene is shown. It looks as though the drug companies are trying to sell expensive drugs. There is nothing wrong with this attempt, but many viewers are unaware that there are cheaper drugs available for the condition advertised. The process must be profitable as television advertising for prescription drugs has increased 30 percent to $4.8 billion a year in the past 3 years.
The United States and New Zealand are the only two countries that allow consumer advertising for drugs. I wonder why.
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