Giving Tuesday

Did you know that today Tuesday — the first Tuesday after Thanksgiving - is Giving Tuesday? It is a world-wide event as the day to contribute to charity. It was started by the 92nd Street Y in New York and the United Nations Foundation in 2012. 

This Tuesday was chosen as its special day because the founders hoped that the interest in Black Friday and Cyber Monday, which generated big sales and rampant consumption, would also lead to interest in giving back. 

And, they were right. #Giving Tuesday went viral almost immediately. Last year it generated $511 million in online giving. Note that you do not donate to Giving Tuesday itself; you donate to your favorite charity. 

The day is becoming more popular. In one survey Giving Tuesday is recognized by 54 percent of consumers, up 17 percent from 2019.