Many companies are using vaccinations as a marketing ploy. Here are some examples as documented in the NY Times:
In Cleveland, the Market Garden Brewery is offering 10-cent beers to the first 2021 people who show a Covid-19 vaccine certificate. “Yes, you read that right,” the brewery says on its website. “Ten Cents.”
At the Greenhouse of Walled Lake, a medical marijuana dispensary in Michigan, anyone 21 and over who gets a Covid vaccine can pick up a prerolled joint until the end of the month.
Chobani provides free yogurt at some vaccination sites. And Krispy Kreme said on Monday that for the rest of the year, it would give one glazed doughnut per day to anyone who provides proof of a Covid-19 vaccination.
“Vaccinated doughnuts” were sold last month by a bakery in Germany, garnished with plastic syringes that dispense a sweet, lemony-ginger amuse-bouche.
In a promotion it is calling “Tokens for Poke’ns,” Up-Down, a chain of bars featuring vintage arcade games, is offering $5 in free tokens to guests who present a completed vaccination card. Up-Down, which has six locations in five Midwestern states, is extending the offer to guests who visit within three weeks of their final dose.
Cleveland Cinemas, a movie-theater chain in Ohio, is offering a free 44-ounce popcorn at two of its locations to anyone who presents a vaccination card through April 30.
To encourage younger people to get vaccinated, the city of Tel Aviv set up a mobile vaccination clinic at a bar last month, and offered free beer and shots of nonalcoholic peach juice to those who received a shot, The Times of Israel reported.
Some vaccine perks flow from corporations to their employees. Tyson Foods, Trader Joe’s and others pay for the time it takes them to get vaccinated, while Kroger pays them a $100 bonus.
Other incentives target people in vulnerable groups. Uber, for instance, has agreed to provide 10 million free or discounted rides to seniors, essential workers and others in countries across North America, Europe and Asia to help them get to vaccination centers.
1 comment:
This is very interesting and a good idea!
Post a Comment