The Citizens United case opened the floodgates for people to donate to political causes without having to identify themselves. They do so by donating to a 501(c)(4) social welfare organization, which supposedly doesn't have politics as its primary purpose. And the amount of money is increasing dramatically as shown here.
Furthermore, unless the group is pushing a candidate, rather than an "issue" it does not have to report money spent on such ads.
Can you imagine how much money will have been spent by December 2014?
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