Experiencing death

The president of a Korean company had an idea, "Our company has always encouraged employees to change their old ways of thinking, but it was hard to bring about any real difference. I thought going inside a coffin would be such a shocking experience it would completely reset their minds for a completely fresh start in their attitudes." So, that's what the employees do.

They dress in white robes, sit at desks and write final letters to their loved ones. Some cry. They are shown videos of people in adversity - a cancer sufferer making the most of her final days, someone born without all her limbs who learned to swim. All this is designed to help people come to terms with their own problems, which must be accepted as part of life. Finally, they rise and stand over the wooden coffins laid out beside them, pause, get in and lie down. They each hug a picture of themselves, draped in black ribbon.