The BBC documents the shrinkage of goods we buy. Here are some excerpts from the report:
According to the UK’s Office of National Statistics, 2,529 products on supermarket shelves decreased in size or weight in the five years between 2012 and 2017.
Consumer watchdog Which? found in 2016 that some brands of toilet paper have lost up to 14% of the number of sheets per roll over two years, without any corresponding drop in price.
A study of US breakfast cereals over a three-year period by researchers at Arizona State University and Cornell University in New York found 15 products suffered a reduction in packet size, and in the majority this resulted in an increase in the relative cost for each ounce (28g) of cereal.
Research by the BBC earlier in 2018 also revealed that many popular chocolate bars have reduced in size over the past four years. A Twix, for example, has lost 13.8% of its weight since 2014, while Kit Kat Chunky bars are 16.7% lighter.