Saturday, April 06, 2019

It's more than March Madness

I'm talking about the money in college sports that goes to everybody but the players. College sports programs pulled in $14 billion last year. The sources - ticket sales, television contracts, apparel deals and merchandise sales. Tickets have sold for as much as $4,000. Most of the money comes from just 65 schools (out of a total of 2,078); they pulled in $7.6 billion in revenue in 2018. That’s more than half of all college sports revenue.

Coaches do quite well. Their average salary is about $273,000. Approximately $1.2 billion is spent annually on coaches’ salaries to pay just 4,400 coaches. The average scholarship for players is $22,000 per student. 

As you would expect, the players have regular season practice, team meetings and film sessions. Plus media training and appearances, playoff practice and a lot of travel. How much time do they have for academics? 

Despite the extra work they do, the financial aid given to student-athletes on revenue-generating teams is remarkably similar to what is given other student-athletes who don’t have all these additional responsibilities.

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