“the
A new approach to strategic communication “will build on in-depth knowledge of other cultures and factors that motivate human behavior. …..it avoids slogans, quick fixes and mind sets of winners and losers…..it begins with listening….it makes informed decisions”
“Policies will not succeed unless they are communicated to global and domestic audiences in ways that are credible and allow them to make informed, independent judgments.”
“messages should seek to reduce, not increase, perceptions of arrogance, optimism and double standards.”
“There is consensus …that
“The focus is more on capturing and killing terrorists than attitudinal, political and economic forces that are the underlying source of threats and opportunities in national security.”
“Americans have inserted themselves into this intra-Islamic struggle in way that have made us and enemy of most Muslims.”
“There is no yearning-to-be-liberated-by-the-U.S. groundswell among Muslim societies.”
“The
“the perception of intimate
“American direct intervention in the Muslim World has paradoxically elevated the stature of and support for radical, while diminishing support for the
“Thus when American public diplomacy talks about bringing democracy to Islamic societies, this is seen as no more than self-serving hypocrisy.”
“in the eyes of Muslims, American occupation of
“American actions and the flow of events have elevated the authority of the Jihadi insurgents and tended to ratify their legitimacy among Muslims.”
“Thus the critical problem in American public diplomacy…..is a fundamental problem of credibility. Simply out, there is none.”
“Arguably the first step toward mitigating and eventually reversing this situation is to better understand the values and worldviews of the target audience itself.”
“Muslims see American policies as inimical to their values, American rhetoric about freedom and democracy as hypocritical and American actions as deeply threatening.”