I've never watched Downton Abbey, many of my friends have. I do watch PBS regularly and know that Downton is really being pushed there. However, I was surprised when I picked up today's NY Times and did not see the regular New York Times front page but that of the Downton Times.
The producers of the show bought a four-page advertising spread. It must have been quite costly. I had never seen an ad of this type in any newspaper let alone The Times.
It would be interesting to know the economics behind this.
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