Does anyone care about the Foster Farms Bowl?

Of course, it has not always been the Foster Farms Bowl. It was the Fight Hunger Bowl in 2013, the Kraft Fight Hunger Bowl from 2010 to 2012, the Emerald Bowl from 2004 to 2009, and the Diamond Walnut San Francisco Bowl from 2002 to 2003. It looks as though it didn't draw very well, as the sponsorship has changed so often. Sponsoring college football bowl games is a 21st century phenomenon. In the old days of the 20th century there were only 20 bowl games, none of which were sponsored; now there are 40 many of which are sponsored. Sponsorship of these games is thought to bring in $100,000,000. 

Is it worth it? Have the fans of the University of Washington’s football team, which played in the Zaxby’s Heart of Dallas Bowl, ever even seen a Zaxby’s, a restaurant chain based in the Southeast.