Sunday, March 20, 2016

Are you mindful?

It may be hard not to be. Mindfulness is close to becoming a billion dollar business in the U.S. Here are some of the products and services you can buy: Mindful Lotus tea, Mindful Meats, Mindful Mints, Mindful T-Shirts, Mindful Mayo, Mindful magazine, more than two dozen mindfulness apps for smartphones, two Great Courses, and, of course, a rash of books.

Sports teams practice mindfulness; vide the Golden State Warriors, the Seattle Seahawks and the Boston Red Sox. It's integral to some companies; such as Google, McKinsey and BlackRock.

Part of the attraction is the marketing message that it does not take much time; in some situations, mindfulness is being packaged as a one-minute reprieve from the rigors of the day.


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