I ask that question after reading an article in Wall Street on Parade. The article was triggered by Forbes' removing an article by Laurence Kotlikoff, a Forbes contributor, Professor of Economics at Boston University and bestselling co-author. Kotlikoff tweeted on Friday that would be publishing his article entitled “JPMorgan Chase – The True Story of America’s Most Corrupt Bank". Forbes claims, “Forbes was not contacted by anyone at or on behalf of JPMorgan. An updated version of contributor Laurence Kotlikoff’s post will be available on Forbes.com this week.”
JPMorgan Chase has been a good financial contributor to Forbes both by buying normal ads and also by Chase publishing its own articles and post them as news articles on the Forbes web site. Instead of stating that the content is paid advertising, the content carries the nebulous appendage of “BrandVoice.” And these articles can cost Chase more than $1 million.
Forbes has also done such strange things as placing a Fidelity Investments ad on the front cover of its February 2015 print edition.
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