Truth or Consequences

The presidential election did not help the media except in raising their profits. There were a ton of stories purporting one "fact" or another to damage a candidate. It seems as though this reporting of "the news" is continuing. Supposedly Yale made a mid-term economics exam optional. Some high schools and colleges have made "therapy dogs" available to students. UPenn has passed out coloring books to students. Classes have been cancelled because of the number of distraught elementary school students. Yes, there have been protest marches by some college students. But I have not seen anything about violence at these protests. Why can't the media simply do its job and report? Why need it sway people to buy their paper or watch them on tv?