1. Remember That People Forget
When the good times roll, investors expect them to roll
indefinitely. When bubbles burst, they are always surprised.
2. Do Not Rely on Self-Regulation
We saw what happened when we tried to live by the idea of a self-correcting market.
3. Honor Thy Shareholders
For too long most boards of directors have been sycophants of the CEO.
4. Elevate Risk Management
If you have people responsible for managing risk, listen to them.
5. Use Less Leverage
Leverage is wonderful up to a point.
6. Keep It Simple, Stupid
How many brokers understood the securities they were selling?
7. Standardize Derivatives and Trade Them on Exchanges
Not all derivatives are bad. Let's trade them openly.
8. Keep Things on the Balance Sheet
Some CEOs forgot about non-balance sheet items.
9. Fix Perverse Compensation
People should pay for their mistakes, especially major mistakes.
10. Watch Out for Consumers
What we learned in the crisis is that failure to protect unsophisticated
consumers from financial predators can undermine the whole economy.
Simple but sensible.
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