I only use it in an emergency and - I probably shouldn't say this - but I haven't had many emergencies in the past few months. When I do use it, the NSA and advertising agencies are looking at what I do. If I actually did more than telephone, they'd have a lot more information that I consider personal.
These agencies can pick up a lot, such as your location, age, sex, smartphone identification codes, where you've been today, address books, buddy lists, phone logs and the geographic data embedded in photos when someone sends a post to the mobile versions of Facebook, Flickr, LinkedIn, Twitter and other services. It helps if you use what are called "leaky apps", such as Angry Birds.
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