In six years we managed to spend $1.2 billion on the National Youth Anti-Drug Media Campaign. Did the ad campaign work? Not according to a multiyear study of the campaign. It didn't stop kids from trying drugs, even though they could recall the ads and understood their message.
I suspect that $1.2 billion over six years is small change in our war on drugs, which seems to be our longest war to date. When will we accept the real world and try to manage, rather than exterminate, the problem? Extermination is impossible, management may not be.
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