Wednesday, April 06, 2011

Gaming the System

Candie's, Inc. sells clothes to teenage girls. Judging from this home page, sex seems to be part of the sales technique. This company history makes it evident that sex is their primary marketing approach. However, the company has established a non-profit foundation whose mission is to "educate America's youth about the devastating consequences of teen pregnancy through celebrity PSA campaigns and initiatives."

One of the celebrities is Bristol Palin. She was paid $262,5000 in 2009 to participate in the 'celebrity PSA campaigns and initiatives'. In the same year the foundation donated a total of $35,000 to organizations working in the area. Do you detect a slight imbalance here?

For more about the connection of Ms Palin and Candie's and to see samples of Candie's ads, click here.

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