It looks like Merck really screwed up defending its first Vioxx case. According to reports, the jury ignored any science facts Merck presented; apparently these facts were not presented in a way that the average Joe could understand. Bad marks for the Merck lawyers.
Then, the jurors were upset at the taped presentation by Raymond Gilamartin, Merck's CEO. They expected Gilmartin to be there in person. Bad marks for Merck.
All in all, it looks like a classic case of hubris by lawyers and company alike. This may be the first nail in Merck's coffin. It will be if they run the other 4,000 Vioxx cases as they did the first one.
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