A Terrible Advertisement

"Life of Julia" is quite an amateurish ad for Obama's reelection.  It's something you'd see in a sixth-grade reading booklet.  I wonder who it is aimed at.  I also wonder at the cost. 

I can understand that Obama has faith in the people who helped elect him in 2008.  However, they had the advantage then of an untried character who was able to convince us he was a change agent.  Mr. Obama has not proven himself a change agent of any kind, he's more of a follower of GW. 

Is his team up to the job?